弘仁汽车集团的攻守道
  • 弘仁汽车集团的攻守道

    <section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0.544px; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: center; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(123, 127, 131); font-family: PingFangTC-Light; font-size: 12px; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">· 服 务 车 商,悦 享 云 端 · </span></section><p></p><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); letter-spacing: 0.544px; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang 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100%; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">客户全生命周期管理是弘仁汽车集团数字化转型的关键词。</span></p></section></section></section></section></section></section></section></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); letter-spacing: 0.544px; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: normal; visibility: visible; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; box-sizing: border-box; display: flex; flex-flow: row nowrap; text-align: right; justify-content: flex-end; visibility: visible; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: bottom; width: auto; align-self: flex-end; min-width: 10%; flex: 0 0 auto; height: auto; visibility: visible; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box; justify-content: flex-end; transform: translate3d(-12px, 0px, 0px); visibility: visible; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; background-color: rgb(69, 85, 141); height: 3px; visibility: visible; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><svg viewbox="0 0 1 1" style="float: left;line-height: 0;width: 0px;vertical-align: top;visibility: visible;"></svg></section></section></section></section></section></section><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; box-sizing: border-box; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; line-height: 2; letter-spacing: 1px; color: rgb(89, 86, 86); visibility: visible; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: right; visibility: visible; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box; visibility: visible; overflow-wrap: break-word !important;">封面来源 </strong>| <span style="outline: 0px; max-width: 100%; text-indent: 26px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">弘仁汽车集团</span></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: right; visibility: visible; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box; visibility: visible; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">文</strong>| 小悦悦</span></section></section><section powered-by="xiumi.us" style="margin-bottom: 24px; padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(34, 34, 34); letter-spacing: 0.544px; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: 2; visibility: visible; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(89, 86, 86); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; min-height: 1em; text-align: right; visibility: visible; overflow-wrap: break-word !important;"><br/></section></section><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14.6667px; letter-spacing: 0.544px; color: rgb(0, 82, 255); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 36px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">01</span></strong></span></strong></span></strong></strong></section><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">上海新能源汽车的拓荒者</span></strong></span></strong></span></strong></strong></section><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">2022年9月,比亚迪单月销量突破20万辆,三季度累计销量接近54万辆,而同期特斯拉全球累计销量仅为34.38万辆。</span></section><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">作为</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">上海第一家经营比亚迪品牌的汽车经销商集团</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,弘仁汽车迎来更加广阔的发展空间!</span></section><section style="text-align: center; margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.liqius.com/group1/M00/58/AD/CvYhHWNDe2SAdSP-AAYoViKSUm8663.JPG" _src="http://www.liqius.com/group1/M00/58/AD/CvYhHWNDe2SAdSP-AAYoViKSUm8663.JPG"/></span></section><p></p><p line="Kc3i" ql-global-para="true" style="margin-top: 0pt; margin-bottom: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; line-height: 14.6667px; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span line-inline="nHH2" ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(165, 165, 165); font-size: 9pt; box-sizing: border-box !important; overflow-wrap: break-word !important;">上海弘仁汽车集团 闵行比亚迪4S店</span></p><p line="JzJn" ql-global-para="true" ql-global="true" style="margin-top: 0pt; margin-bottom: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 14.6667px; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"> </p><p line="JzJn" ql-global-para="true" ql-global="true" style="margin-top: 0pt; margin-bottom: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 14.6667px; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p line="0gSW" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"一、","0:\"rgb(77%2C%20168%2C%20238)\"|8:1"],[20,"上海新能源汽车的拓荒者","0:\"rgb(77%2C%20168%2C%20238)\"|27:\"12\"|8:1"],[20,"\n","24:\"0uQv\"|7:3|direction:\"ltr\""],[20,"截止至今年8月,比亚迪已售出了96万辆电动汽车,而曾为世界上最大的电动汽车制造商特斯拉,仅售出了24万辆,屈居第三名。"],[20,"\n","24:\"O4MR\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WjGo\"|7:3|direction:\"ltr\""],[20,"作为"],[20,"上海第一家经营比亚迪品牌的汽车经销商集团","8:1"],[20,",弘仁汽车集团与比亚迪厂商一同赢得了市场认可,迎来更加美好的发展空间!"],[20,"\n","24:\"wVjc\"|7:3|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/w9N5t5ZcUXWgLk1q.jpg!thumbnail"},"29:0|30:0|3:\"4800\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"2964\"|ori-width:\"4800\""],[20,"\n","24:\"6WxI\"|7:3|direction:\"ltr\""],[20,"上海弘仁汽车集团 闵行比亚迪4S店","0:\"rgb(165%2C%20165%2C%20165)\"|27:\"9\""],[20,"\n","24:\"Kc3i\"|7:1|direction:\"ltr\""],[20,"\n","24:\"JzJn\"|7:3|direction:\"ltr\""],[20,"这一切,离不开弘仁2014年所做的重大转型调整,举集团之力专注经营新能源汽车品牌。“2009年的比亚迪刚推出混动新能源,只是地方政策原因进不来上海。后来,主机厂给了我们一辆试驾车,我们团队体验后感觉很好,感觉比亚迪新能源一定会有很大的市场,作为十几年的汽车人,直觉相信客户也会喜欢。”"],[20,"弘仁汽车集团COO蔡勇","8:1"],[20,"回顾到。"],[20,"\n","24:\"0gSW\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QLXa\"|7:3|direction:\"ltr\""],[20,"自那时起,弘仁汽车集团悄然布局起新能源汽车,并坚信新能源汽车是未来的发展方向。"],[20,"\n","24:\"F77R\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QjAZ\"|7:3|direction:\"ltr\""],[20,"二、弘仁汽车的攻守道","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"WAHL\"|32:4|7:3|direction:\"ltr\""],[20,"近年来,新能源车行业进入高速增长通道。不断迭代的硬件技术、逐步普及的充电设施,以及超前的外观设计和智能化驾驶功能等因素,使得消费者对新能源车产生了强烈购买兴趣。"],[20,"\n","24:\"XFyY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ZmfB\"|7:3|direction:\"ltr\""],[20,"蔡总认为,通过这一轮高速增长,汽车市场会迎来稳定期。届时,国家和地方政策会逐步取消,但新能源消费市场已经培育起来,未来仍有很大的发展空间。"],[20,"\n","24:\"slmO\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rCOu\"|7:3|direction:\"ltr\""],[20,"作为新能源汽车行业的深度参与者,弘仁汽车集团深刻体会到,新能源汽车带来的渠道销售模式变革,以及客户服务和营销方式的改变。"],[20,"\n","24:\"EjlM\"|7:3|direction:\"ltr\""],[20,"\n","24:\"SC5K\"|7:3|direction:\"ltr\""],[20,"“以前客户在4S店前面展厅买车,后面交车和修车;而新能源汽车品牌缺少自己的渠道积累,常选择借助商场的流量,来扩大自己品牌影响力。我们代理新能源汽车品牌,就不能固守4S店的模式,需要投入商超店;在售后服务端,客户会在线上商城、商超店下单,我们就需要成立区域交付中心来交付;在销售端,我们成立新媒体运营中心,区别于线下销售团队,主打线上推广和销售。”"],[20,"蔡勇","8:1"],[20,"分享了近年来,弘仁应对新能源汽车发展所做的组织调整。"],[20,"\n","24:\"pheY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"tFV4\"|7:3|direction:\"ltr\""],[20,"如今,弘仁汽车集团已成为上海地区最大的新能源汽车经销商集团之一,经营"],[20,"比亚迪、广汽埃安、上汽荣威、吉利几何","8:1"],[20,"等多个新能源汽车品牌的销售和服务,在上海在闵行、杨浦、浦东及宝山地区开设有"],[20,"6","8:1"],[20,"个4S 店、"],[20,"4","8:1"],[20,"个城市展厅和"],[20,"6","8:1"],[20,"个商超体验店,并正在筹建多家城市展厅和商超体验店,年销售额和维修产值达"],[20,"20","8:1"],[20,"多亿元。"],[20,"\n","24:\"hLQV\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ogNi\"|7:3|direction:\"ltr\""],[20,"打江山难,守江山更难。弘仁汽车集团是一个传统新能源4S店,同时依附于厂商,在消费者心中建立自身的独特优势井不容易。“我们希望成为有互联网思维的企业,通过"],[20,"建立完备的的数字管理体系,深度挖掘用户需求,创造有价值的服务,与我们的用户、员工实现共赢。","8:1"],[20,"”"],[20,"蔡勇","8:1"],[20,"表示。"],[20,"\n","24:\"CWIf\"|7:3|direction:\"ltr\""],[20,"\n","24:\"VvKf\"|7:3|direction:\"ltr\""],[20,"三、新起点:数字化转型的决心","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"ozSc\"|32:4|7:3|direction:\"ltr\""],[20,"基于营销服务的新需求,弘仁于2021年4月正式启用金蝶车商悦车商云SaaS系统,并全面替代旧有系统。"],[20,"\n","24:\"cpIu\"|7:3|direction:\"ltr\""],[20,"\n","24:\"7mEk\"|7:3|direction:\"ltr\""],[20,"“早在2005年,弘仁就定制开发自有的业务管理系统,随着新能源的快速发展,我们越来越关注客户服务与体验,但原有系统无法与客户互动,也无法进行全生命周期的客户管理。”"],[20,"弘仁汽车集团营销总经理易炎炎直言道。","0:\"rgb(255%2C%200%2C%200)\""],[20,"“我们选择车商悦,一是考虑到与销售和售后业务管理的贴合度;二是CRM私域客户运营功能;"],[20,"三是业财一体的内控管理。","1:\"rgb(249%2C%20237%2C%20166)\""],[20,"”"],[20,"\n","24:\"9fdl\"|7:3|direction:\"ltr\""],[20,"\n","24:\"aeLh\"|7:3|direction:\"ltr\""],[20,"系统是执行管理层意志的工具,通过它把不同部门的管理潜力激发出来。弘仁的数字化系统替换工作被定义为“一把手工程”,"],[20,"集团董事长蔡享安","0:\"rgb(255%2C%200%2C%200)\""],[20,"作为项目组组长,总部各板块负责人做副组长,协同店端推动落地。“前期我们召开了动员大会,统一思路,明确决心,达成共识,这样在上线和应用过程中遇到阻力时,就能一起克服。”"],[20,"\n","24:\"esto\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UTES\"|7:3|direction:\"ltr\""],[20,"通过系统化的管理,流程化的建设,弘仁的数字化建设取得了初步的成效。“最直观的改变是,为管理层减少了管理的时间成本,所有的事件和流程,都可以在系统里追溯;第二,随着集团规模的不断扩大,系统帮助管理层对各门店经营数据一目了然。第三,借助移动端APP,实现无纸化运营,加速业务流程的流转;第四,系统呈现的利润和毛利实时预估,让我们的运营决策能够做到提前和准确。”"],[20,"易炎炎总结到。","0:\"rgb(255%2C%200%2C%200)\""],[20,"\n","24:\"XPwQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NXnq\"|7:3|direction:\"ltr\""],[20,"业务管理的应用成效","8:1"],[20,"\n","24:\"7bNd\"|7:3|direction:\"ltr\""],[20,"拥抱数据,抓住机遇:","8:1"],[20,"毛利预估等业务报表,提前反映出经营状况,助力管理层策略调整;"],[20,"\n","24:\"sPUo\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,"优化结构,提升效率:","8:1"],[20,"整合集团资源,建立集团车型车系数据库,建立客户档案,打破信息孤岛,提升销售售后业务效率;"],[20,"\n","24:\"e9fL\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,"优化流程,强化内控:","8:1"],[20,"细化管理颗粒度,强化过程管理;权责到人,节省管理时间成本;"],[20,"\n","24:\"MC8T\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,"优化服务,提升粘性:","8:1"],[20,"通过客户画像,主动为车主提供不同阶段的服务;通过线上渠道提升与客户的互动频率;"],[20,"\n","24:\"SPfj\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,"移动审批,高效管理:","8:1"],[20,"成本利润结构清晰,审批有依据;手机端审核,无纸化高效运营;"],[20,"\n","24:\"v4UQ\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,"积极创新,增加产值:","8:1"],[20,"细化保险、金融按揭、二手车置换等衍生业务的管理,提升售后产值。"],[20,"\n","24:\"QIxT\"|7:3|bullet-id:\"5SsQ\"|bullet:\"circle\"|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/s3IyjOxUPIclSHgK.png!thumbnail"},"29:0|30:0|3:\"1893\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"1034\"|ori-width:\"1893\""],[20,"\n","24:\"8McA\"|7:3|direction:\"ltr\""],[20," 业务运营管理","0:\"rgb(165%2C%20165%2C%20165)\"|27:\"9\""],[20,"\n","24:\"DHsu\"|7:1|direction:\"ltr\""],[20,"\n","24:\"V43r\"|7:3|direction:\"ltr\""],[20,"四、","0:\"rgb(77%2C%20168%2C%20238)\"|8:1"],[20,"人车生活服务理念","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"WMv2\"|32:4|7:3|direction:\"ltr\""],[20,"解决私域流量运营是弘仁数字化转型的首要原因。系统上线后,弘仁搭建了新媒体运营中心,"],[20,"用户运营组作为核心","8:1"],[20,"负责策划车主活动、收集客户投诉和建议、舆情监控;"],[20,"新媒体组","8:1"],[20,"负责撰写新闻稿件、软文、策划短视频、直播;"],[20,"业务策划组","8:1"],[20,"负责线上活动策划、经营社区和客户群,跟进线上线索。"],[20,"\n","24:\"7Iiv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NSKr\"|7:3|direction:\"ltr\""],[20,"弘仁汽车基于车商悦CRM,结合企业微信、微信公众号、小程序商城微信生态做客户全生命周期的管理,从潜客引流、客户洞察、营销活动策划与车主服务。"],[20,"\n","24:\"ih2c\"|7:3|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/70Aw2Qk1Gz27izoy.png!thumbnail"},"29:0|30:0|3:\"1892\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"1034\"|ori-width:\"1892\""],[20,"\n","24:\"3ljq\"|7:3|direction:\"ltr\""],[20,"客户全生命周期管理","0:\"rgb(165%2C%20165%2C%20165)\"|27:\"9\""],[20,"\n","24:\"BpJ8\"|7:1|direction:\"ltr\""],[20,"\n","24:\"vwBO\"|7:3|direction:\"ltr\""],[20,"\n","24:\"wJkx\"|7:3|direction:\"ltr\""],[20,"“疫情之前,我们每个月都会开展线下车友活动;疫情封控,大家情绪上比较压抑,虽然都全部居家,弘仁依然想为自己的车主做些什么。最终,我们选择了大家熟悉的游戏,举办了4场线上活动:"],[20,"无兄弟不王者——车主王者荣耀比赛,车主K歌赛,车主故事短视频分享,儿童节绘画活动。","8:1"],[20,"”"],[20,"易炎炎","0:\"rgb(255%2C%200%2C%200)\""],[20,"说到,“我们开通视频号作为直播平台,通过公众号进行推送报名,利用车商悦crm进行活动报名、投票等,根据不同的客户类型,推送更匹配的活动。那段时间共新增了3万多的认证车主,为我们优化车主活动,提供个性化车主服务积累了数据。”"],[20,"\n","24:\"Flsy\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Kbnf\"|7:3|direction:\"ltr\""],[20,"车主活动:车主K歌赛","8:1"],[20,"\n","24:\"rAxC\"|7:3|direction:\"ltr\""],[20,"\t","31:2"],[20,"\n","24:\"OTLC\"|7:3|direction:\"ltr\""],[20,"1、前期准备:直播平台选择微信视频号、唱歌软件选择全民K歌。","0:\"rgb(0%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"v7sF\"|7:0|direction:\"ltr\""],[20,"微信视频号:微信生态下的直播平台,能更快速地启动公众号粉丝、微信社群的车主。","31:2"],[20,"\n","24:\"Lgen\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"全民K歌:直播时,选手在“欢唱K歌房”里演唱并获得演唱评分。","31:2"],[20,"\n","24:\"gCWL\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"\n","24:\"Hx58\"|7:3|direction:\"ltr\""],[20,"2、推广与报名:大预热赛推广与参赛报名","0:\"rgb(73%2C%2073%2C%2073)\"|31:2|8:1"],[20,"\n","24:\"ATUV\"|direction:\"ltr\""],[20,"公众号招募:"],[20,"将活动嵌入微信公众号文章,并推送给微信公众号关注用户,进行活动招募和预告。","0:\"rgb(73%2C%2073%2C%2073)\""],[20,"\n","0:\"rgb(73%2C%2073%2C%2073)\"|24:\"17qR\"|bullet-id:\"ehxf\"|bullet:\"circle\"|direction:\"ltr\""],[20,"点对点推送:"],[20,"利用车商悦SCRM企微群发功能,将活动二维码群发到客户VIP服务群中。","0:\"rgb(73%2C%2073%2C%2073)\""],[20,"\n","0:\"rgb(73%2C%2073%2C%2073)\"|24:\"4S2B\"|bullet-id:\"ehxf\"|bullet:\"circle\"|direction:\"ltr\""],[20,"\n","24:\"2Rga\"|direction:\"ltr\""],[20,"3、投票与收尾:","0:\"rgb(73%2C%2073%2C%2073)\"|8:1"],[20,"结合车商悦SCRM营销工具微投票","0:\"rgb(0%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"FKEX\"|7:3|bullet-id:\"LYxD\"|direction:\"ltr\""],[20,"微投票:集活动报名、奖项设置、粉丝投票、拉票于一体。","31:2"],[20,"\n","24:\"7VoE\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"用微信公众号文章,推送直播投票链接","0:\"rgb(255%2C%200%2C%200)\""],[20,"\n","0:\"rgb(255%2C%200%2C%200)\"|24:\"2Oyv\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"在线上商城推出","0:\"rgb(255%2C%200%2C%200)\""],[20,"车内雾化杀菌、车内空调清洗的商城优惠链接"],[20,"\n","0:\"rgb(255%2C%200%2C%200)\"|24:\"eKUI\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"活动结束后,向参加活动的用户定向推送调研问卷,收集意见反馈","0:\"rgb(255%2C%200%2C%200)\""],[20,"\n","0:\"rgb(255%2C%200%2C%200)\"|24:\"AIRV\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"\n","24:\"QFGZ\"|7:3|direction:\"ltr\""],[20,"4、活动收获","8:1"],[20,"\n","24:\"Slvw\"|direction:\"ltr\""],[20,"与更多的车主建立更温暖的关系,收集到了车主宝贵的改进意见,"],[20,"直播单场最高在线人数达3万人。","0:\"rgb(255%2C%200%2C%200)\""],[20,"\n","24:\"E5HK\"|direction:\"ltr\""],[20,"\n","24:\"Lfla\"|7:3|direction:\"ltr\""],[20,"“我们希望客户不止是来买车,还能与我们有更多车相关的互动与交流,这是弘仁一直秉承的人车生活理念。”"],[20,"\n","24:\"R78F\"|7:3|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/zsJZJEYpaLSOLui0.png!thumbnail"},"29:0|30:0|3:\"742\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"397\"|ori-width:\"742\""],[20,"\n","24:\"HFWG\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Vg79\"|7:3|direction:\"ltr\""],[20,"以人为本,方能大成!始终把客户利益和员工利益放在优先级,不断改革创新,不断强化自身在新能源汽车经销商领域的竞争优势。弘仁汽车用谦虚、务实的精神做销售、做服务,努力成为消费者选购新能源汽车最放心的汽车经销商集团。这就是弘仁汽车的攻守之道。"],[20,"\n","24:\"Bd8w\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ErZZ\"|7:3|direction:\"ltr\""],[20,"客户赠言","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"pTNX\"|32:4|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">“2009年的比亚迪刚推出混动新能源,</span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">我们团队试驾体验后感觉很好,作为十几年的汽车人,直</span>觉<span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">相信客户也会喜欢。</span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">”<strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">弘仁汽车集团COO蔡勇</strong>回顾道。</span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></span></p><p line="F77R" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">2014年,弘仁做了重大转型调整,举集团之力专注经营新能源汽车品牌</span>,并坚信新能源汽车是未来的发展方向。</span></p><p line="F77R" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p></p><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14.6667px; letter-spacing: 0.544px; color: rgb(0, 82, 255); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 36px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">02</span></strong></span></strong></span></strong></strong></section><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">弘仁汽车的攻守道</span></strong></span></strong></span></strong></strong></section><p></p><p line="XFyY" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">近年来,新能源汽车行业进入高速增长通道。不断迭代的硬件技术、逐步普及的充电设施,以及超前的外观设计和智能化驾驶功能等因素,使得消费者对新能源车产生了强烈购买兴趣。</span></p><p line="slmO" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">蔡勇认为,通过这一轮高速增长,汽车市场会迎来稳定期。届时,国家和地方政策会逐步取消,但新能源消费市场已经培育起来,未来仍有很大的发展空间。</span></p><p line="EjlM" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">作为新能源汽车行业的深度参与者,弘仁汽车集团深刻体会到,</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">新能源汽车带来的渠道模式变革,以及客户服务和营销方式的改变。</span></strong></span></strong></span></strong></strong></p><p line="pheY" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">以前客户在4S店前面展厅买车,后面交车和修车;而新能源汽车品牌缺少自己的渠道积累,常选择借助商场的流量,来扩大自己品牌影响力。<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“</span>我们代理新能源汽车品牌,就不能固守4S店的模式,需要投入商超店;</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在售后服务端</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,客户会在线上商城、商超店下单,我们就需要成立区域交付中心来交付;</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在销售端</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,我们成立新媒体运营中心,区别于线下销售团队,主打线上推广和销售。”蔡勇分享了近年来,弘仁应对新能源汽车发展所做的组织调整。</span></p><p></p><section style="margin-right: 8px; margin-bottom: 0em; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.liqius.com/group1/M00/58/AD/CvYhHWNDe6eAHzIWABuso_pz6-w588.jpg" _src="http://www.liqius.com/group1/M00/58/AD/CvYhHWNDe6eAHzIWABuso_pz6-w588.jpg"/></section><p></p><p style="margin-top: 0px; margin-bottom: 0em; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(165, 165, 165); font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">上海弘仁汽车集团 广汽埃安4S店</span></p><p line="pheY" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p line="hLQV" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">如今,弘仁汽车集团已成为上海地区最大的新能源汽车经销商集团之一,经营</span><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); letter-spacing: 0.544px; font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">比亚迪、广汽埃安、上汽荣威、吉利几何</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">等多个新能源汽车品牌,在上海在闵行、杨浦、浦东及宝山地区开设有</span><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); letter-spacing: 0.544px; font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">6</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">个4S 店、</span><span style="outline: 0px; max-width: 100%; font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">3</span></span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">个城市展厅和</span><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); letter-spacing: 0.544px; font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">6</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">个商超体验店,并正在筹建多家城市展厅和商超体验店,年销售额和维修产值达</span><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); letter-spacing: 0.544px; font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">20</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">多亿元。</span><span style="outline: 0px; max-width: 100%; text-align: center; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></p><p line="CWIf" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">打江山难,守江山更难。汽车经销商集团常依附于厂商,在消费者心中建立自身的独特优势并不容易。“我们希望成为有互联网思维的企业,通过</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">建立完备的的数字管理体系,深度挖掘用户需求,创造有价值的服务,与我们的用户、员工实现共赢。</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”蔡勇表示。</span></p><p line="CWIf" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p></p><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; white-space: normal; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14.6667px; letter-spacing: 0.544px; color: rgb(0, 82, 255); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 36px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">03</span></strong></span></strong></span></strong></strong></section><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; white-space: normal; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">攻:坚定数字化转型的决心</span></strong></span></strong></span></strong></strong></section><p></p><p line="cpIu" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">基于营销服务的新需求,弘仁于2021年4月正式启用金蝶车商悦车商云SaaS系统,并全面替代旧有系统。</span></p><p line="9fdl" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“早在2005年,弘仁就定制开发自有的业务管理系统,随着新能源的快速发展,我们越来越关注客户服务与体验,但原有系统无法与客户互动,也无法进行全生命周期的客户管理。”<strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">弘仁汽车集团营销总经理易炎炎</strong>回忆道。“我们选择车商悦,一是考虑到</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">与销售和售后业务管理的贴合度</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">;二是</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">CRM私域客户运营功能</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">;三是</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">业财一体的内控管理。</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”</span></p><p style="margin-top: 0px; margin-bottom: 0em; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.liqius.com/group1/M00/58/AD/CvYhHWNDe72ANoZtAA5O_c9oOS4692.png" _src="http://www.liqius.com/group1/M00/58/AD/CvYhHWNDe72ANoZtAA5O_c9oOS4692.png"/></p><p line="9fdl" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(165, 165, 165); font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">业务运营管理</span></span></p><p line="esto" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">系统是执行管理层意志的工具,通过它把不同部门的管理潜力激发出来。弘仁的数字化系统替换工作被定义为“一把手工程”,<strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">集团董事长蔡享安</strong>作为项目组组长,总部各板块负责人做副组长,协同店端推动落地。“前期我们召开了动员大会,</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">统一思路,明确决心,达成共识,</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">这样在上线和应用过程中遇到阻力时,就能一起克服。”</span></p><p line="XPwQ" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通过系统化的管理,流程化的建设,弘仁的数字化建设取得了初步的成效。“最直观的改变是,为管理层</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">减少了管理的时间成本</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,所有的事件和流程,都可以在系统里追溯;第二,随着集团规模的不断扩大,系统帮助管理层对</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">各门店经营数据一目了然</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">。第三,借助移动端APP,实现无纸化运营,</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">加速业务流程的流转</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">;第四,系统呈现的利润和毛利实时预估,</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">让我们的运营决策能够做到提前和准确。</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”易炎炎总结到。</span></p><p></p><section data-tools="135编辑器" data-id="93717" style="margin-bottom: 24px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; white-space: normal; color: rgb(73, 73, 73); font-size: 15px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-image: url("https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6tIGvc3ozCHcBonywI7fDV4Ksmoy5hWQHibq7TQpAQ5tricOQ7dnLg81iapxGeoUkic5Ob8vHOSI24xQ/640?wx_fmt=png"); background-size: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 1em; outline: 0px; max-width: 100%; line-height: 1.75em; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">业务管理的应用成效</strong></p></section></section></section></section><p></p><ul class="list-paddingleft-1" style="padding-left: 1.2em; list-style-type: disc; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style=""><span style="font-size:14px">拥抱数据,抓住机遇:毛利预估等业务报表,提前反映出经营状况,助力管理层策略调整;</span></p></li><li style=""><p><span style="font-size:14px">优化结构,提升效率:整合集团资源,建立集团车型车系数据库,建立客户档案,打破信息孤岛,提升销售售后业务效率;</span></p></li><li style=""><p><span style="font-size:14px">优化流程,强化内控:细化管理颗粒度,强化过程管理;权责到人,节省管理时间成本;</span></p></li><li style=""><p><span style="font-size:14px">优化服务,提升粘性:通过客户画像,主动为车主提供不同阶段的服务;通过线上渠道提升与客户的互动频率;</span></p></li><li style=""><p><span style="font-size:14px">移动审批,高效管理:成本利润结构清晰,审批有依据;手机端审核,无纸化高效运营;</span></p></li><li style=""><p style=""><span style="font-size:14px">积极创新,增加产值:细化保险、金融按揭、二手车置换等衍生业务的管理,提升售后产值。</span></p></li></ul><p><span style="color:#494949;font-family:-apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif"><span style="font-size: 15px; letter-spacing: 1px;"><br/></span></span></p><p><span style="color:#494949;font-family:-apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif"><span style="font-size: 15px; letter-spacing: 1px;"><br/></span></span></p><p></p><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; white-space: normal; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14.6667px; letter-spacing: 0.544px; color: rgb(0, 82, 255); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 36px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">04</span></strong></span></strong></span></strong></strong></section><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; white-space: normal; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">守:秉承人·车·生活的服务理念</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><p></p><p line="7Iiv" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">作为高价值消费品,购车交易的完成,同时也是用车生活的开始,这意味着车主对4S店的长期服务有更多的需求和更高的期待。</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">为车主提供完善的、线上线下相结合的用车服务,让车主充分感受到高品质、有温度的服务体验</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,不仅是弘仁长期以来坚持的服务理念,也是此次数字化转型的核心诉求。</span></p><p line="QKOY" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">弘仁汽车基于车商悦SCRM系统,结合微信公众号、小程序商城等微信生态,实现从潜客引流、客户洞察、到优惠活动、积分商城、自助服务的全生命周期的线上服务。</span></p><p line="QKOY" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">系统上线后,弘仁全新搭建了新媒体运营中心,下设的</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">用户运营组</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">作为核心,负责策划车主活动、接收客户投诉和建议;</span><span data-docs-delta="[[20,"作为高价值消费品,购车交易的完成,同时也是用车生活的开始,这意味着车主对4S店的长期服务有更多的需求和更高的期待。为车主提供完善的、线上线下相结合的用车服务,让车主充分感受到高品质、有温度的服务体验,不仅是弘仁长期以来坚持的服务理念,也是此次数字化转型的核心诉求。"],[20,"\n","24:\"7Iiv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"H6yY\"|7:3|direction:\"ltr\""],[20,"弘仁汽车基于车商悦SCRM系统,结合微信公众号、小程序商城等微信生态,实现从潜客引流、客户洞察、到优惠活动、积分商城、自助服务的全生命周期的线上服务。系统上线后,弘仁全新搭建了新媒体运营中心,下设的"],[20,"用户运营组作为核心,","8:1"],[20,"负责策划车主活动、接收客户投诉和建议;"],[20,"新媒体组","8:1"],[20,"负责撰写活动文案、为客户提供短视频和直播介绍;"],[20,"业务策划组","8:1"],[20,"负责经营社区和客户群,为车主提供更丰富的商城服务。三个部门协同配合,共同运营全新的数字化服务体系。"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">新媒体组</span></strong></span></strong></span></strong></strong></span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">负责撰写活动文案、为客户提供短视频和直播介绍;</span><span data-docs-delta="[[20,"作为高价值消费品,购车交易的完成,同时也是用车生活的开始,这意味着车主对4S店的长期服务有更多的需求和更高的期待。为车主提供完善的、线上线下相结合的用车服务,让车主充分感受到高品质、有温度的服务体验,不仅是弘仁长期以来坚持的服务理念,也是此次数字化转型的核心诉求。"],[20,"\n","24:\"7Iiv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"H6yY\"|7:3|direction:\"ltr\""],[20,"弘仁汽车基于车商悦SCRM系统,结合微信公众号、小程序商城等微信生态,实现从潜客引流、客户洞察、到优惠活动、积分商城、自助服务的全生命周期的线上服务。系统上线后,弘仁全新搭建了新媒体运营中心,下设的"],[20,"用户运营组作为核心,","8:1"],[20,"负责策划车主活动、接收客户投诉和建议;"],[20,"新媒体组","8:1"],[20,"负责撰写活动文案、为客户提供短视频和直播介绍;"],[20,"业务策划组","8:1"],[20,"负责经营社区和客户群,为车主提供更丰富的商城服务。三个部门协同配合,共同运营全新的数字化服务体系。"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"作为高价值消费品,购车交易的完成,同时也是用车生活的开始,这意味着车主对4S店的长期服务有更多的需求和更高的期待。为车主提供完善的、线上线下相结合的用车服务,让车主充分感受到高品质、有温度的服务体验,不仅是弘仁长期以来坚持的服务理念,也是此次数字化转型的核心诉求。"],[20,"\n","24:\"7Iiv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"H6yY\"|7:3|direction:\"ltr\""],[20,"弘仁汽车基于车商悦SCRM系统,结合微信公众号、小程序商城等微信生态,实现从潜客引流、客户洞察、到优惠活动、积分商城、自助服务的全生命周期的线上服务。系统上线后,弘仁全新搭建了新媒体运营中心,下设的"],[20,"用户运营组作为核心,","8:1"],[20,"负责策划车主活动、接收客户投诉和建议;"],[20,"新媒体组","8:1"],[20,"负责撰写活动文案、为客户提供短视频和直播介绍;"],[20,"业务策划组","8:1"],[20,"负责经营社区和客户群,为车主提供更丰富的商城服务。三个部门协同配合,共同运营全新的数字化服务体系。"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">业务策划组</span></strong></span></strong></span></strong></strong></span></span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">负责经营社区和客户群,为车主提供更丰富的商城服务。三个部门协同配合,共同运营全新的数字化服务体系。</span></p><p line="3ljq" ql-global-para="true" style="text-align: center; margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.liqius.com/group1/M00/58/AD/CvYhHWNDe_uARYpuAAlvFO1E5Pk746.png" _src="http://www.liqius.com/group1/M00/58/AD/CvYhHWNDe_uARYpuAAlvFO1E5Pk746.png"/></p><p line="BpJ8" ql-global-para="true" style="margin-top: 0pt; margin-bottom: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; line-height: 14.6667px; font-size: 11pt; color: rgb(73, 73, 73); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"一、","0:\"rgb(77%2C%20168%2C%20238)\"|8:1"],[20,"上海新能源汽车的拓荒者","0:\"rgb(77%2C%20168%2C%20238)\"|27:\"12\"|8:1"],[20,"\n","24:\"0uQv\"|7:3|direction:\"ltr\""],[20,"截止至今年8月,比亚迪已售出了96万辆电动汽车,而曾为世界上最大的电动汽车制造商特斯拉,仅售出了24万辆,屈居第三名。"],[20,"\n","24:\"O4MR\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WjGo\"|7:3|direction:\"ltr\""],[20,"作为"],[20,"上海第一家经营比亚迪品牌的汽车经销商集团","8:1"],[20,",弘仁汽车集团与比亚迪厂商一同赢得了市场认可,迎来更加美好的发展空间!"],[20,"\n","24:\"wVjc\"|7:3|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/w9N5t5ZcUXWgLk1q.jpg!thumbnail"},"29:0|30:0|3:\"4800\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"2964\"|ori-width:\"4800\""],[20,"\n","24:\"6WxI\"|7:3|direction:\"ltr\""],[20,"上海弘仁汽车集团 闵行比亚迪4S店","0:\"rgb(165%2C%20165%2C%20165)\"|27:\"9\""],[20,"\n","24:\"Kc3i\"|7:1|direction:\"ltr\""],[20,"\n","24:\"JzJn\"|7:3|direction:\"ltr\""],[20,"这一切,离不开弘仁2014年所做的重大转型调整,举集团之力专注经营新能源汽车品牌。“2009年的比亚迪刚推出混动新能源,只是地方政策原因进不来上海。后来,主机厂给了我们一辆试驾车,我们团队体验后感觉很好,感觉比亚迪新能源一定会有很大的市场,作为十几年的汽车人,直觉相信客户也会喜欢。”"],[20,"弘仁汽车集团COO蔡勇","8:1"],[20,"回顾到。"],[20,"\n","24:\"0gSW\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QLXa\"|7:3|direction:\"ltr\""],[20,"自那时起,弘仁汽车集团悄然布局起新能源汽车,并坚信新能源汽车是未来的发展方向。"],[20,"\n","24:\"F77R\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QjAZ\"|7:3|direction:\"ltr\""],[20,"二、弘仁汽车的攻守道","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"WAHL\"|32:4|7:3|direction:\"ltr\""],[20,"近年来,新能源车行业进入高速增长通道。不断迭代的硬件技术、逐步普及的充电设施,以及超前的外观设计和智能化驾驶功能等因素,使得消费者对新能源车产生了强烈购买兴趣。"],[20,"\n","24:\"XFyY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ZmfB\"|7:3|direction:\"ltr\""],[20,"蔡总认为,通过这一轮高速增长,汽车市场会迎来稳定期。届时,国家和地方政策会逐步取消,但新能源消费市场已经培育起来,未来仍有很大的发展空间。"],[20,"\n","24:\"slmO\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rCOu\"|7:3|direction:\"ltr\""],[20,"作为新能源汽车行业的深度参与者,弘仁汽车集团深刻体会到,新能源汽车带来的渠道销售模式变革,以及客户服务和营销方式的改变。"],[20,"\n","24:\"EjlM\"|7:3|direction:\"ltr\""],[20,"\n","24:\"SC5K\"|7:3|direction:\"ltr\""],[20,"“以前客户在4S店前面展厅买车,后面交车和修车;而新能源汽车品牌缺少自己的渠道积累,常选择借助商场的流量,来扩大自己品牌影响力。我们代理新能源汽车品牌,就不能固守4S店的模式,需要投入商超店;在售后服务端,客户会在线上商城、商超店下单,我们就需要成立区域交付中心来交付;在销售端,我们成立新媒体运营中心,区别于线下销售团队,主打线上推广和销售。”"],[20,"蔡勇","8:1"],[20,"分享了近年来,弘仁应对新能源汽车发展所做的组织调整。"],[20,"\n","24:\"pheY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"tFV4\"|7:3|direction:\"ltr\""],[20,"如今,弘仁汽车集团已成为上海地区最大的新能源汽车经销商集团之一,经营"],[20,"比亚迪、广汽埃安、上汽荣威、吉利几何","8:1"],[20,"等多个新能源汽车品牌的销售和服务,在上海在闵行、杨浦、浦东及宝山地区开设有"],[20,"6","8:1"],[20,"个4S 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业务运营管理","0:\"rgb(165%2C%20165%2C%20165)\"|27:\"9\""],[20,"\n","24:\"DHsu\"|7:1|direction:\"ltr\""],[20,"\n","24:\"V43r\"|7:3|direction:\"ltr\""],[20,"四、","0:\"rgb(77%2C%20168%2C%20238)\"|8:1"],[20,"人车生活服务理念","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"WMv2\"|32:4|7:3|direction:\"ltr\""],[20,"解决私域流量运营是弘仁数字化转型的首要原因。系统上线后,弘仁搭建了新媒体运营中心,"],[20,"用户运营组作为核心","8:1"],[20,"负责策划车主活动、收集客户投诉和建议、舆情监控;"],[20,"新媒体组","8:1"],[20,"负责撰写新闻稿件、软文、策划短视频、直播;"],[20,"业务策划组","8:1"],[20,"负责线上活动策划、经营社区和客户群,跟进线上线索。"],[20,"\n","24:\"7Iiv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NSKr\"|7:3|direction:\"ltr\""],[20,"弘仁汽车基于车商悦CRM,结合企业微信、微信公众号、小程序商城微信生态做客户全生命周期的管理,从潜客引流、客户洞察、营销活动策划与车主服务。"],[20,"\n","24:\"ih2c\"|7:3|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/70Aw2Qk1Gz27izoy.png!thumbnail"},"29:0|30:0|3:\"1892\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"1034\"|ori-width:\"1892\""],[20,"\n","24:\"3ljq\"|7:3|direction:\"ltr\""],[20,"客户全生命周期管理","0:\"rgb(165%2C%20165%2C%20165)\"|27:\"9\""],[20,"\n","24:\"BpJ8\"|7:1|direction:\"ltr\""],[20,"\n","24:\"vwBO\"|7:3|direction:\"ltr\""],[20,"\n","24:\"wJkx\"|7:3|direction:\"ltr\""],[20,"“疫情之前,我们每个月都会开展线下车友活动;疫情封控,大家情绪上比较压抑,虽然都全部居家,弘仁依然想为自己的车主做些什么。最终,我们选择了大家熟悉的游戏,举办了4场线上活动:"],[20,"无兄弟不王者——车主王者荣耀比赛,车主K歌赛,车主故事短视频分享,儿童节绘画活动。","8:1"],[20,"”"],[20,"易炎炎","0:\"rgb(255%2C%200%2C%200)\""],[20,"说到,“我们开通视频号作为直播平台,通过公众号进行推送报名,利用车商悦crm进行活动报名、投票等,根据不同的客户类型,推送更匹配的活动。那段时间共新增了3万多的认证车主,为我们优化车主活动,提供个性化车主服务积累了数据。”"],[20,"\n","24:\"Flsy\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Kbnf\"|7:3|direction:\"ltr\""],[20,"车主活动:车主K歌赛","8:1"],[20,"\n","24:\"rAxC\"|7:3|direction:\"ltr\""],[20,"\t","31:2"],[20,"\n","24:\"OTLC\"|7:3|direction:\"ltr\""],[20,"1、前期准备:直播平台选择微信视频号、唱歌软件选择全民K歌。","0:\"rgb(0%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"v7sF\"|7:0|direction:\"ltr\""],[20,"微信视频号:微信生态下的直播平台,能更快速地启动公众号粉丝、微信社群的车主。","31:2"],[20,"\n","24:\"Lgen\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"全民K歌:直播时,选手在“欢唱K歌房”里演唱并获得演唱评分。","31:2"],[20,"\n","24:\"gCWL\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"\n","24:\"Hx58\"|7:3|direction:\"ltr\""],[20,"2、推广与报名:大预热赛推广与参赛报名","0:\"rgb(73%2C%2073%2C%2073)\"|31:2|8:1"],[20,"\n","24:\"ATUV\"|direction:\"ltr\""],[20,"公众号招募:"],[20,"将活动嵌入微信公众号文章,并推送给微信公众号关注用户,进行活动招募和预告。","0:\"rgb(73%2C%2073%2C%2073)\""],[20,"\n","0:\"rgb(73%2C%2073%2C%2073)\"|24:\"17qR\"|bullet-id:\"ehxf\"|bullet:\"circle\"|direction:\"ltr\""],[20,"点对点推送:"],[20,"利用车商悦SCRM企微群发功能,将活动二维码群发到客户VIP服务群中。","0:\"rgb(73%2C%2073%2C%2073)\""],[20,"\n","0:\"rgb(73%2C%2073%2C%2073)\"|24:\"4S2B\"|bullet-id:\"ehxf\"|bullet:\"circle\"|direction:\"ltr\""],[20,"\n","24:\"2Rga\"|direction:\"ltr\""],[20,"3、投票与收尾:","0:\"rgb(73%2C%2073%2C%2073)\"|8:1"],[20,"结合车商悦SCRM营销工具微投票","0:\"rgb(0%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"FKEX\"|7:3|bullet-id:\"LYxD\"|direction:\"ltr\""],[20,"微投票:集活动报名、奖项设置、粉丝投票、拉票于一体。","31:2"],[20,"\n","24:\"7VoE\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"用微信公众号文章,推送直播投票链接","0:\"rgb(255%2C%200%2C%200)\""],[20,"\n","0:\"rgb(255%2C%200%2C%200)\"|24:\"2Oyv\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"在线上商城推出","0:\"rgb(255%2C%200%2C%200)\""],[20,"车内雾化杀菌、车内空调清洗的商城优惠链接"],[20,"\n","0:\"rgb(255%2C%200%2C%200)\"|24:\"eKUI\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"活动结束后,向参加活动的用户定向推送调研问卷,收集意见反馈","0:\"rgb(255%2C%200%2C%200)\""],[20,"\n","0:\"rgb(255%2C%200%2C%200)\"|24:\"AIRV\"|7:3|bullet-id:\"LYxD\"|bullet:\"circle\"|direction:\"ltr\""],[20,"\n","24:\"QFGZ\"|7:3|direction:\"ltr\""],[20,"4、活动收获","8:1"],[20,"\n","24:\"Slvw\"|direction:\"ltr\""],[20,"与更多的车主建立更温暖的关系,收集到了车主宝贵的改进意见,"],[20,"直播单场最高在线人数达3万人。","0:\"rgb(255%2C%200%2C%200)\""],[20,"\n","24:\"E5HK\"|direction:\"ltr\""],[20,"\n","24:\"Lfla\"|7:3|direction:\"ltr\""],[20,"“我们希望客户不止是来买车,还能与我们有更多车相关的互动与交流,这是弘仁一直秉承的人车生活理念。”"],[20,"\n","24:\"R78F\"|7:3|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/zsJZJEYpaLSOLui0.png!thumbnail"},"29:0|30:0|3:\"742\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"397\"|ori-width:\"742\""],[20,"\n","24:\"HFWG\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Vg79\"|7:3|direction:\"ltr\""],[20,"以人为本,方能大成!始终把客户利益和员工利益放在优先级,不断改革创新,不断强化自身在新能源汽车经销商领域的竞争优势。弘仁汽车用谦虚、务实的精神做销售、做服务,努力成为消费者选购新能源汽车最放心的汽车经销商集团。这就是弘仁汽车的攻守之道。"],[20,"\n","24:\"Bd8w\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ErZZ\"|7:3|direction:\"ltr\""],[20,"客户赠言","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"pTNX\"|32:4|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; color: rgb(165, 165, 165); font-size: 9pt; box-sizing: border-box !important; overflow-wrap: break-word !important;">客户全生命周期管理</span></p><p line="vwBO" ql-global-para="true" ql-global="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p></p><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“疫情之前,我们每个月都会开展线下车友活动;封控期间,大家情绪上比较压抑,虽然都全部居家,弘仁依然想为自己的车主做些什么。<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">易炎炎</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">说道。</span></span></span></section><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; white-space: normal; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">弘仁共举办了4场线上活动:</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">无兄弟不王者——车主王者荣耀比赛,车主K歌赛,车主故事短视频分享,儿童节绘画活动。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin-right: 8px; margin-bottom: 0em; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.liqius.com/group1/M00/58/B3/CvYhq2NDfAOAHid7AAoaGscfTVY843.png" _src="http://www.liqius.com/group1/M00/58/B3/CvYhq2NDfAOAHid7AAoaGscfTVY843.png"/></section><p></p><p style="margin-top: 0px; margin-bottom: 0em; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(165, 165, 165); font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">车主K歌赛</span></p><p line="Flsy" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></p><p line="Flsy" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“我们</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">开通视频号</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">作为直播平台</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">;</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通过</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">车商悦的</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">云呼叫中心</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,让服务顾问邀请车主关注微信</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">公众号</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">;</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">再根据不同的客户类型,推送更匹配的活动报名</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">、投票等</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">;</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">考虑到车辆长时间停驶,我们为车主提供了雾化杀菌、空调清</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">新<span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">等</span></span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">专属优惠券</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">那段时间</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,有</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">3万多</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">的车主</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">与我们建立起线上联系</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">我们不仅收获了很多车主朋友,也收到了很多中肯的建议,帮助我们把服务工作做得更好</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”</span></p><p></p><section data-tools="135编辑器" data-id="93717" style="margin-bottom: 24px; outline: 0px; max-width: 100%; white-space: normal; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-size: 15px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-image: url("https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6tIGvc3ozCHcBonywI7fDV4Ksmoy5hWQHibq7TQpAQ5tricOQ7dnLg81iapxGeoUkic5Ob8vHOSI24xQ/640?wx_fmt=png"); background-size: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 1em; outline: 0px; max-width: 100%; line-height: 1.75em; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">车主K歌赛</strong></p></section></section></section></section><p></p><p style="margin-top: 0px; margin-bottom: 0px; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size:14px">1、前期准备:直播平台选择微信视频号、唱歌软件选择全民K歌</span></strong></span></p><ul class="list-paddingleft-1" style="padding-left: 1.2em; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; width: 547.45px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">微信视频号:微信生态下的直播平台,能快速地触达公众号和微信社群车主</span></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">全民K歌:直播时,选手在“欢唱K歌房”里演唱并获得演唱评分</span></p><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size:14px"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p></li></ul><p style="margin-top: 0px; margin-bottom: 0px; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size:14px">2、推广与报名:大预热赛推广与参赛报名</span></strong></span></p><ul class="list-paddingleft-1" style="padding-left: 1.2em; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; width: 547.45px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">公众号招募:将活动嵌入微信公众号文章,并推送给微信公众号关注用户,进行活动招募和预告</span></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">点对点推送:利用车商悦SCRM企微群发功能,将活动二维码群发到客户VIP服务群中</span></p><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size:14px"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p></li></ul><p style="margin-top: 0px; margin-bottom: 0px; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size:14px">3、投票与收尾:结合车商悦SCRM微投票</span></strong></span></p><ul class="list-paddingleft-1" style="padding-left: 1.2em; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; width: 547.45px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">微投票:集活动报名、奖项设置、粉丝投票、拉票于一体</span></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">用微信公众号文章,推送直播投票链接</span></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">在线上商城推出车内雾化杀菌、车内空调清洗的商城优惠链接</span></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">活动结束后,向参加活动的用户定向推送调研问卷,收集意见反馈</span></p><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size:14px"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p></li></ul><p style="margin-top: 0px; margin-bottom: 0px; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size:14px">4、活动收获</span></strong></span></p><ul class="list-paddingleft-1" style="padding-left: 1.2em; color: rgb(73, 73, 73); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; white-space: normal; outline: 0px; max-width: 100%; width: 547.45px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">与更多的车主建立更温暖的关系,收集到了车主宝贵的改进意见,直播单场最高在线人数达3万人</span></p></li></ul><p line="R78F" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px">“我们希望客户不止是来买车,还能与我们有更多车相关的互动与交流,这是弘仁一直秉承的人·车·生活理念。”</span></p><p line="R78F" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;font-size:14px"><br/></span></p><p line="Bd8w" ql-global-para="true" style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 14px; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">以人为本,方能大成!</span></strong></span></strong></span></strong></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">始终把客户利益和员工利益放在第一位,不断改革创新,强化核心竞争力,用谦虚务实的精神,努力成为消费者购买新能源汽车的第一选择,这就是弘仁汽车的攻守之道。</span></p><p style="margin-top: 0px; margin-bottom: 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p><br/></p>

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