比亚迪经销商,何以选择金蝶车商悦?
  • 比亚迪经销商,何以选择金蝶车商悦?

    <p data-first-child="" data-pid="noVWtqFB" style="margin-top: 0px; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">2022年3月份,比亚迪正式宣布停止燃油车整车的生产,全力发展纯电动和插电式混动。今年三季度,比亚迪销量接近54万辆,坐稳新能源汽车领跑者交椅。</p><p data-pid="Fd9H96Jc" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">在车型大卖的同时,比亚迪的渠道也在迅速扩张,以“海洋和王朝”两大销售网络并行。而身处一线的汽车经销商集团,则需探索出适配于新能源汽车的渠道模式和营销服务模式,才能抓住风口,趁势而上。</p><p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic2.zhimg.com/80/v2-79c0fe05bab422712603cadf98d9fb71_720w.webp" data-caption="" data-size="normal" data-rawwidth="1343" data-rawheight="646" class="origin_image zh-lightbox-thumb lazy" width="1343" data-original="https://pic2.zhimg.com/v2-79c0fe05bab422712603cadf98d9fb71_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-79c0fe05bab422712603cadf98d9fb71_b.jpg" height="646" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></figure></p><p data-pid="ijjaTxgf" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">金蝶车商悦作为专注为汽车行业提供数字化解决方案的服务商,自2007年起以大连中升为原型客户,打造实现集团管控一体化、业财税一体、业务运营一体化、线上线下一体化的汽车经销商数字化系统。</p><p data-pid="XcBqLJtP" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">目前车商悦大中型集团客户突破100家,服务全国4S门店超5000家,CADA汽车经销百强榜中有超过40%的客户与金蝶合作。<span style="font-weight: 600; font-synthesis: style;">欧龙汽车、东江汽车、昊城集团、粤迪汽车、弘仁汽车、上海联通、上海顺迪、昆明海伟</span>等经营比亚迪品牌的经销商集团先后与车商悦建立合作。</p><p data-pid="0A5CboZj" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">车商悦是经销商集团业务管理与营销服务的数字化工具,在互联网时代,新能源汽车变革之下,经销商集团该如何借助车商悦经营好新能源汽车品牌?如何利用营销工具建立客户信任,提供更好、更优质的服务?</p><p data-pid="Iy5ji3Xt" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">以比亚迪汽车多年的优质经销商东江汽车和弘仁汽车为例,分别<span style="font-weight: 600; font-synthesis: style;">从业务和营销</span>两个维度,展示其数字系统建设的应用与价值。</p><p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic4.zhimg.com/80/v2-a090a62823cfdd28260034c519c6084b_720w.webp" data-size="normal" data-rawwidth="1345" data-rawheight="639" class="origin_image zh-lightbox-thumb lazy" width="1345" data-original="https://pic4.zhimg.com/v2-a090a62823cfdd28260034c519c6084b_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-a090a62823cfdd28260034c519c6084b_b.jpg" height="639" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">车商云</figcaption></figure></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">东江汽车:精细化管理</span></h2><p data-pid="kWH0zypy" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">东江汽车(集团)成立于1998年,现有员工1600余人,在华东地区经营 40余家汽车4S店,主营比亚迪、广汽埃安、传祺、领克、吉利、沃尔沃、一汽大众、长城、哈弗等众多品牌,集团旗下另有东江出行网约车品牌。</p><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">数字建设需求与痛点</span></h3><ol style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; counter-reset: ol 0; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="4l3SSArO" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">DMS支撑有限:</span>不支持多品牌管理,对市场营销方面支撑较弱;</li><li data-pid="3pIGGsj3" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">数据不互通</span>:销售、售后、市场等环节数据割裂,售后无法完全掌握车辆精品、延保等信息,增加管理负担;</li><li data-pid="yi3XtsYe" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">审批流程繁琐:</span>以传统纸质单据为主,对审批效率、后期复核、统计分析等造成极大不便;</li><li data-pid="M69QOXP0" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">客档管理混乱:</span>没有统一的客档管理,客户信息重复记录;</li><li data-pid="CyYGpXVF" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">数据处理滞后:</span>业务数据的获取、加工、传递、分析均为手工处理;</li><li data-pid="i1wxoW6w" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">缺乏沟通桥梁:</span>顾问与客户的沟通缺少官方平台,影响专业服务体验。</li></ol><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">解决思路</span></h3><ol style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; counter-reset: ol 0; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="evhBvruy" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">搭建集团一体化的业务管理平台:</span>整合业务流程上下游,统一不同品牌间的数据口径,制定集团信息标准,实现数据共享与资源整合,提升运营效率;</li><li data-pid="Z3Li4ROW" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">统一客户档案管理:</span>归集客户信息,输出客户画像。在数字化营销平台的基础上,赋能业务端实现精细化运营,提升客户服务体验,构建客户经营新生态;</li><li data-pid="zZgOnMZA" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">业财一体化管理:</span>让财务核算不仅从粗放到精细,降低运营成本,更可以反向追查业务流程,提供实时风险预警,支撑集团决策与管控。</li></ol><p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic4.zhimg.com/80/v2-728bb41b61da8151a76bea5640dd8713_720w.webp" data-size="normal" data-rawwidth="1905" data-rawheight="980" class="origin_image zh-lightbox-thumb lazy" width="1905" data-original="https://pic4.zhimg.com/v2-728bb41b61da8151a76bea5640dd8713_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-728bb41b61da8151a76bea5640dd8713_b.jpg" height="980" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">数字系统框架</figcaption></figure></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">数字化应用价值</span></h3><p data-pid="WKYzFuAP" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">门店端,加强了业绩管理</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="ExzQYZhF" style="list-style: none; display: table-row;">多品牌的门店的库存结构优化更便捷度</li><li data-pid="yHbt54pn" style="list-style: none; display: table-row;">潜客系统支持网销、进店等多形式,更好地落实业绩管理</li><li data-pid="1wdcGOPa" style="list-style: none; display: table-row;">店总对顾问的工作量和完成情况一目了然,及时掌握变动</li><li data-pid="JHiA_mpT" style="list-style: none; display: table-row;">移动化办公,提高了服务效率</li></ul><p data-pid="fgwN5udx" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">集团层面:业财一体数据更通透,增强管控</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="buhnOqn2" style="list-style: none; display: table-row;">总部报表汇总缩减到20分钟</li><li data-pid="7z3MAsnH" style="list-style: none; display: table-row;">集团可实时查看店端财务数据和业务数据,便于集团提供相应的资源支持和服务指导</li><li data-pid="wDmdO59k" style="list-style: none; display: table-row;">财务从收支型财务转变为核算型财务,工作效率提高</li></ul><p data-pid="ckXB7D7E" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">经营层面:提升业绩转化</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="Rq5qQgQU" style="list-style: none; display: table-row;">通过数据,协助经营,让风险降低</li><li data-pid="4NH6nPYP" style="list-style: none; display: table-row;">用数据反哺业务,优化服务的毛利,集团业绩提升了60%.</li></ul><p data-pid="J4OkmpTe" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">服务层面:提高了客户互动</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="pKpsz11A" style="list-style: none; display: table-row;">通过线上维修保养预约、救援服务,提高了进厂率</li><li data-pid="UAEaPM8q" style="list-style: none; display: table-row;">车主认证率达40%,会员可享受线上专属积分服务,提高了互动率</li><li data-pid="efqrbeGj" style="list-style: none; display: table-row;">线上的营销、优惠券等活动,提高了客户转化率</li></ul><p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic4.zhimg.com/80/v2-954b3135cd686932f9963e4a27d6e403_720w.webp" data-size="normal" data-rawwidth="1080" data-rawheight="607" class="origin_image zh-lightbox-thumb lazy" width="1080" data-original="https://pic4.zhimg.com/v2-954b3135cd686932f9963e4a27d6e403_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-954b3135cd686932f9963e4a27d6e403_b.jpg" height="607" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">东江汽车比亚迪门店</figcaption></figure></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">弘仁汽车:客户全生命周期管理</span></h2><p data-pid="IEpj4lGW" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">弘仁汽车集团已成为上海地区最大的新能源汽车经销商集团之一,经营比亚迪、广汽埃安、上汽荣威、吉利几何等多个新能源汽车品牌,在上海在闵行、杨浦、浦东及宝山地区开设有6个4S 店、3个城市展厅和6个商超体验店,并正在筹建多家城市展厅和商超体验店,年销售额和维修产值达20多亿元。</p><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">数字化建设需求与痛点</span></h3><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="bWDJ8f37" style="list-style: none; display: table-row;">缺少统一的营销服务系统,客户渠道分散</li><li data-pid="Ek8Tsuaf" style="list-style: none; display: table-row;">传统媒体营销成本高,线索转化低</li><li data-pid="NEOQPTf0" style="list-style: none; display: table-row;">难以洞察客户需求,主动服务能力差</li><li data-pid="llAgyNUQ" style="list-style: none; display: table-row;">与客户线上互动少,保有客户流失</li></ul><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">解决思路</span></h3><p data-pid="5I3RYcDC" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">1、基于车商悦SCRM系统,结合微信公众号、小程序商城等微信生态,实现从潜客引流、客户洞察、到优惠活动、积分商城、自助服务的全生命周期的线上服务。</p><p data-pid="EDcOXno4" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">2、搭建了新媒体运营中心,以用户运营组作为核心,负责策划车主活动、接收客户投诉和建议;新媒体组负责撰写活动文案、为客户提供短视频和直播介绍;业务策划组负责经营社区和客户群,为车主提供更丰富的商城服务。三个部门协同配合,共同运营全新的数字化服务体系。</p><p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic3.zhimg.com/80/v2-7f4e27565d5c2602306e43b3c9dbdbd2_720w.webp" data-size="normal" data-rawwidth="1450" data-rawheight="733" class="origin_image zh-lightbox-thumb lazy" width="1450" data-original="https://pic3.zhimg.com/v2-7f4e27565d5c2602306e43b3c9dbdbd2_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-7f4e27565d5c2602306e43b3c9dbdbd2_b.jpg" height="733" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">数字化系统模块</figcaption></figure></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">数字化应用价值</span></h3><p data-pid="Wdg4RX6x" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">打造自有私域流量运营体系</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="eDEeNP12" style="list-style: none; display: table-row;">基于车商悦SCRM系统,结合微信公众号、小程序商城等微信生态,打造弘仁汽车的车主生态;</li><li data-pid="X_l38-xs" style="list-style: none; display: table-row;">组建新媒体运营中心,细化售后服务分工,提高服务质量与客户满意度。</li></ul><p data-pid="sAJDa4AJ" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">优化客户线上线下服务体验</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="QU2r2O4F" style="list-style: none; display: table-row;">建立集团统一的客户服务体系,打通集团各门店的信息孤岛,建立全生命周期的客户管理;</li><li data-pid="cj8ppeTf" style="list-style: none; display: table-row;">认证车主可在官方公众号完成自主预约和查询。</li></ul><p data-pid="c-Sk6QF3" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">用工具提高客户粘性</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="YMvtfGqZ" style="list-style: none; display: table-row;">线上线下车主活动相结合,疫情封控期间,运用营销工具策划3场线上车主活动,新增3万认证车主;</li><li data-pid="1TrHmcSb" style="list-style: none; display: table-row;">通过用户画像、用户标签、用车情况,可温馨提醒车主生保养、年检等车辆养护;围绕客户的全生命周期,设计和定制服务产品,提高车主的活跃度。</li></ul><p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic1.zhimg.com/80/v2-200380581ca012adfa11ff28f68c046c_720w.webp" data-size="normal" data-rawwidth="1080" data-rawheight="667" class="origin_image zh-lightbox-thumb lazy" width="1080" data-original="https://pic1.zhimg.com/v2-200380581ca012adfa11ff28f68c046c_r.jpg" data-actualsrc="https://pic1.zhimg.com/v2-200380581ca012adfa11ff28f68c046c_b.jpg" height="667" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">上海弘仁汽车集团 闵行比亚迪4S店</figcaption></figure></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">成为消费者购买新能源汽车的第一选择</span></h2><p data-pid="W8jGOtzc" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">随着新能源汽车的快速发展,厂商与经销商越来越关注客户服务与体验。但需要注意的是,只有在做好集团内控管理的基础上,打破数据孤岛,建设数字化流程,才能真正实现高质量的客户服务。</p><p data-pid="_tGIzB6r" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">综合众多经销商集团的数字化系统应用经验与成效来看,一套优秀的数字化系统,一要满足销售和售后业务管理的贴合度;二要实现业务财务的有机整合,业财一体;三要有全面的SCRM工具,赋能私域客户精细化运营。</p><p data-pid="43DI5OSe" style="margin-top: 1.4em; margin-bottom: 0px; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">系统不仅是助力集团管理的工具,更可以把不同部门的管理潜力激发出来。企业需要自上而下统一共识,不断改革创新,强化核心竞争力,用谦虚务实的精神,才成为消费者购买新能源汽车的第一选择!</p><p><br/></p>

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